More Productive

This Privacy Policy explains how Driftwood Labs (“we”, “us”, or “our”), trading as Focus by MoreProductive, collects, uses, and protects your personal data when you use our service at moreproductive.io (the “Service”).

We are the data controller for the personal data described in this policy. If you have any questions, you can reach us at privacy@moreproductive.io.

1. What data we collect

We collect the following types of personal data:

Account information: your email address and password when you create an account.
Usage data: information about how you interact with the Service, such as features used, tasks created, and session activity.
Analytics data: aggregated, anonymised data about page visits and interactions (such as browser type, country, and referring URL), collected via a privacy-friendly analytics tool that does not store IP addresses or track you across sites.

We do not collect payment card details directly. Payments are processed by Stripe, which has its own privacy policy.

2. How we use your data

We use your personal data to:

provide, operate, and maintain the Service;
manage your account and authenticate you;
process payments and manage subscriptions;
send you essential service communications (e.g. password resets, billing notices);
improve the Service through anonymised usage analysis;
comply with legal obligations.

Our lawful basis for processing is performance of a contract (to provide the Service you have signed up for), legitimate interests (to improve and secure the Service), and legal obligation where applicable.

3. Cookies and tracking

We use a small number of cookies necessary for the Service to function (e.g. keeping you logged in). We also use a privacy-friendly, cookieless analytics tool that does not track you across sites or store personally identifiable information.

You can disable cookies in your browser settings, though some parts of the Service may not work correctly as a result.

4. Sharing your data

We do not sell your personal data. We share it only with:

Stripe — for payment processing.
Hosting and infrastructure providers — to run the Service (e.g. Vercel, database providers).
Law enforcement or regulators — if required by law.

All third-party providers are required to handle your data securely and in accordance with applicable law.

5. Data retention

We retain your personal data for as long as your account is active, or as needed to provide the Service. If you delete your account, we will delete or anonymise your personal data within 30 days, except where we are required to retain it for legal or financial reasons.

6. Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data (“right to be forgotten”).
Restrict or object to processing in certain circumstances.
Data portability — receive your data in a machine-readable format.
Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at privacy@moreproductive.io. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

7. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children

The Service is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

9. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the effective date at the top of this page. Continued use of the Service after changes are posted constitutes your acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests, please contact us at privacy@moreproductive.io.